Revenue systems for growing companies
Your pipeline is leaking revenue. Nobody owns the leak.
Between the lead arriving and the deal closing sits a no-man's-land of missed follow-ups, dirty data, and broken handoffs. CHRD builds the systems that close the gap — for growing companies too small for a RevOps hire, whether you sell software or install HVAC.
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Or start with the $49 Audit Kit →
The CHRD Score
Find out what your CRM is hiding. In 10 days.
Your dashboards say your close rate is 40%. It's probably closer to 25%. Your pipeline says $2M. Some of it has been dead for a year. Your revenue model runs on conversion rates someone typed in eighteen months ago.
The CHRD Score Assessment measures your revenue system against a 20-point standard and hands you a score from 0 to 100, your real conversion numbers recomputed from raw deal data, and a 90-day fix plan sequenced in the order that actually works. No new software.
The leak is in the middle.
Most teams obsess over the top of the funnel and the close. The revenue dies in between: the estimate that never got a second touch. The demo follow-up that sat in a rep's head. Leads routed to nobody. A CRM — or a clipboard — where a third of the deals are ghosts. Handoffs that depend on someone remembering.
A SaaS company and a plumbing company lose revenue the exact same way. The tools differ. The leak doesn't.
None of this shows up on a dashboard, because the dashboard is built from the same broken data. Fixing it isn't a tool purchase. It's a system.
Your CRM isn't the problem.
Every platform consultancy will tell you the fix is a better portal, more automation, one more integration. It isn't. The same leaks appear in HubSpot, Pipedrive, Salesforce, and a Google Sheet, because the leak is in the process, not the software.
Everything CHRD publishes is platform-agnostic. If a framework only works in one tool, we don't ship it.
Systems, not advice.
The Newsletter.
One revenue-leak teardown each week: where the leak happens, what it costs, and the exact system that closes it. Free.
Subscribe →The Self-Assessment. Free.
Twenty questions, ten minutes. Your rough CHRD Score across Capture, Hygiene, Reporting, and Development, and where you're leaking worst.
Get your score →The Audit Kit — $49.
The diagnostic we'd run on your pipeline: leak checklist, CRM hygiene scorecard, and a 14-day follow-up cadence pack. Works in any CRM.
Get the Kit →The Score Assessment.
The full scored assessment: 20 sub-components, your real numbers recomputed from raw deal data, and a sequenced 90-day plan. $2,500 founding, $3,500 standard.
See the assessment →The Systems Library is coming: SOPs, dashboards, attribution frameworks, and enablement docs. Join the newsletter to get the launch price.
Built from the inside.
CHRD's frameworks come from six years running revenue operations and sales enablement inside a high-growth company: $30M+ in contracts, 150+ revenue dashboards shipped, hundreds of pipeline audits. Nothing here is theory.
Find your leak.
Prefer to dig in yourself? Get the $49 Audit Kit →